07 October 2018

In the Spotlight: NYFW

The autumn edition of New York Fashion Week took place this year between the 6th and the 14th of September and began with the 50th anniversary of Ralph Lauren, the father of American sportswear. In the five decades since he began, he has managed to export the allure of a nation in a way no other American fashion brand has been able to. After all, we’re talking about a designer of strong origins, Ralp Lauren was born in the Bronx. And there’s that.

New York is the kind of city that can stir up obsessions. This is probably the reason why start-up brands choose to show their first collections here, writing new files in the clothing history of the Big Apple. Pyer Moss, for example, a company founded in 2013 around a mission that promotes narratives built around cultural heritage and activism, has sparked strong reactions at Weeksville, a neighborhood founded by African American freedmen in what is now Brooklyn, New York

Tom Ford, on the other hand, presented a classical, stylish and sensual collection at Park Avenue Armory, keeping high-end notes that will not let you forget that the brand is a luxury one in the end. Using neutral colors – black, nudes, gray and white, as well as laces, leather, prints, silks and feathers, the designer reinforced himself by a collection far from being boring, represented on the catwalk by Gigi Hadid among other famous models.

Bad Gal Riri did it again. Savage x Fenty Lingerie Collection is the latest creation launched by the Barbados star. We are talking about a statement move here, a movement that the clothing market and the whole world really needed. The new collection promotes matching pieces for any woman, regardless of race, color, weight, appearance. Joan Smalls, Slick Woods, Gigi, and Bella Hadid are just a few names who joined the campaign and promoted diversity, the spirit of support that we, women, should show each other and we must recognize, the entire show managed to excite both the audience on the spot and offline/online publications who took the story further.